Problem + Solution
The problem:
Marketing organizations are grappling with wasted budgets and inefficient strategies that consume up to nearly 40 % of their resources annually.
The fear of falling behind due to outdated technologies is real and pressing.
Additionally, in-house developed software often proves to be more costly and less sustainable, adding further strain to already stretched marketing departments.
Problems of modern-day marketing organisations:
- Over $600 billion are wasted annually due to ineffective marketing strategies
- Constantly looking for ways to reduce expenditure and increase operational efficiency
- Want to leverage newest tech, but have privacy concerns or big technical debt in-house already
The solution:
To develop a secure, scalable and software, you need top of talent and best in class technologies and that is precisely what is behind the solution: Brandplane.
Brandplane is a B2B SaaS platform that uses AI to automate content marketing for startups, agencies, and enterprises.
Developed by industry experts Marta Basso, a top LinkedIn voice, and Emanuele Bartolesi, multi-year Microsoft MVP and GitHub Star, the software uses proprietary AI technology that avoids the risks associated with publicly available GPTs, ensuring privacy and compliance with stringent data protection regulations.
Total Addressable Market
We can help more than 40 million businesses making up for a service-obtainable market of 80 billion dollars. But the numbers are staggering after the boom of generative AI - the market was valued in 2022 at $11 billion at a compound annual growth rate of 24%.
Pushing it after the boom at $72 billion in 2030.
The Ask
Amount: €1.5M
Pre-money: €6.5M
Objectives: €150k MRR in 20 months, consolidating Italian market through direct sales and reseller strategy, opening up other 2-3 European countries through distributors’ strategy
Previous round: €460k from institutional investors and angel investors (Q1 2024)
Close date: Q1 2025
Contact
Marta Basso, CEO
Open Calendar: https://calendly.com/ceo-brandplane/15min-virtual-coffee
Email: marta@brandplane.co